Catherine Mair

Catherine Mair is Customer Experience & Insights Lead and a senior strategist at ramarketing. A Chartered Marketer with a career spanning science, sales, marketing and strategy, she advises life science organisations on complex commercial challenges, helping them get closer to their customers, make clearer choices about where to focus and bring brand, marketing and sales together to support growth.

Catherine’s background

Catherine has built her career at the intersection of life sciences and commercial strategy. She started out as a molecular biology scientist before moving into scientific sales, business development and brand and marketing strategy, giving her first-hand experience of many of the challenges she now helps organisations solve.

Today, as part of ramarketing’s senior strategy team, Catherine works closely with leadership and commercial teams to understand their business, customers and market, identify where the opportunities for growth lie and help work out what needs to change to realise them. That might mean identifying where to focus, strengthening how an organisation positions itself, getting closer to the customers it wants to reach or improving how marketing and sales work together.

Her specialist work spans customer and market research, brand positioning and differentiation, customer journeys and sales and marketing alignment. At the heart of it is understanding why customers choose one organisation over another, what matters to them when making that decision and using those insights to uncover opportunities and help clients make better commercial choices.