Job Purpose 

Ramarketing is a strategic international growth partner whose aim is to support life science clients in growing their businesses by leveraging integrated marketing, design, content, and PR strategies.

Our digital marketing team provides our clients access to innovative, outcome-focused digital marketing solutions to deliver genuine growth within the life science sector. At ramarketing, we have developed a range of world-class service propositions and are looking for an expert digital marketer to ensure this innovation and creativity continue to guide our direction as we continue to scale.

You will lead a specialist team to deliver data and insight-informed digital marketing solutions, ensure ramarketing continues to elevate our digital marketing capabilities and expertise and provide operational leadership to ramarketing’s digital marketing specialists.

Your role… 

Your success as ramarketing’s Head of Digital Marketing will require you to provide strategic direction to a specialist digital marketing function, operational leadership to your team and partner with clients to understand their success factors and provide digital marketing concepts, strategies and campaigns to deliver growth for their businesses. 

Your expertise will truly shape our service propositions and the future development of ramarketing’s talent and digital marketing resources. 

You will be responsible for providing digital expertise, and collaborating with internal teams and clients and can expect your day-to-day role to include:

• Development and execution of digital marketing strategies for clients in the B2B life sciences supply chain

• Partnering with key stakeholders across all delivery and commercial teams to align your digital marketing strategy with commercial and client delivery objectives.

• Ensuring the delivery of high-quality output across performance marketing, search and direct marketing strategies to enable clients to achieve commercial targets

• Take accountability and lead the development of services including CRO, ABM and CRM platform implementation. 

• Development and deployment of a comprehensive strategy for incorporating predictive analytics into the organisation with the support of our Data and Insights team and third-party platforms. 

• Lead, motivate and nurture a team of talented digital experts in the UK, partnering with other teams to ensure we get the most out of our operating model.

• Maintain a high level of reporting and analysis to support strategic recommendations for all clients. 

What's important to us...

Your digital marketing expertise and leadership experience will have given you a sound knowledge of marketing principles and strategies that you can formulate and communicate with both internal and external stakeholders (including clients).

You will have developed exceptional communication skills and be comfortable workshopping with clients to understand their motivations and objectives to inform your digital recommendations across proposals, briefs and delivery plans. 

As a senior member of ramarketing’s delivery team, you will have a passion for developing and motivating your team to achieve their personal career goals and continue to innovate the agency’s digital capabilities. 

• Demonstrated record of success in digital marketing in a high-growth B2B agency environment.

• Experience with ABM, CRM, and performance marketing 

• A love of data and comfort in taking many data sources, interpreting them, and understanding the logical next steps.

• Ability to drive new reporting approaches and communicate results and commercial outcomes to senior client stakeholders

• Inspirational, hands-on leader of a high-performing team and an exceptional influencer.

• Excellent interpersonal and communication skills to confidently challenge constructively at all levels, including management.

• Experience using CRM and marketing automation tools like Hubspot Pardot or Salesforce and knowledge in conversational marketing preferable. 

Why Ramarketing?

At ramarketing, we genuinely care about our people. We want everyone to love what they do and feel comfortable bringing their authentic self to work. We’re 100% committed to equity, diversity, and inclusion and work hard to recruit, nurture and work with people who can contribute to our culture, expand our diversity of thought, and make ramarketing a great place to be. 

We are incredibly proud of our values and our culture. You will play an essential role in helping shape that, ensuring our people ‘Have a go’, remaining courageously curious, challenging ways of work, and delivering continuous improvements.

Our people embody our ‘Be genuine’ value, going beyond the traditional open door policy and building meaningful relationships with our people to help us spot what drives people and how we can support their development. Being a supportive and empowering leader, who demonstrates integrity and professionalism is key.

‘Really care’ as a value truly informs our output, going beyond taking pride in our work it informs the standards we set; world-class work for our clients. Not only delivering but doing the right thing and delivering tangible results for our clients.

As a business that has grown in the North East of England, we are proud advocates for the region, even as we continue to grow on a global stage, ‘Be Canny’ truly guides our interactions with each other and our clients… However, it is more than just being nice. ‘Be canny’ is building trusted relationships, doing the right thing for the right reasons, and working with honesty, integrity, and transparency.

We believe in giving access to opportunities based on ability, skills, experience, and values and encourage applications from anyone who aligns with our values regardless of human differences.

Job title: Head of Digital Marketing

Department: Digital Marketing

Location: UK

Role type: Full-time

Appointment date: Q1 2025

Application criteria: CV and Cover Letter/Video